Ballymaloe Foods has signed a contract with Australian retailer Coles to sell their signature relish in 120 of their 800 stores across the country from May 25.
Coles has an extensive ethnic aisle where you can buy all kinds of goods including an Irish section where you can already get Tayto and Barry’s Tea.
Coles has over 100,000 employees and along with Woolworths, account for more than 80% of the Australian supermarket business.
Ballymaloe Foods recorded sales of €6m last year with relish sales are up 10% in the first quarter of this year compared to the same time last year.
Marketing Manager of Ballymaloe Foods, Gary Hanrahan, said the company hopes it can bring a taste of home to the thousands of Irish people living in Australia.
“This unprecedented time has led us to take a step back and appreciate the things around us, like family, friends, nature and good food. Now is the time to cherish those food moments,” he added.