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Radio campaign reminds shoppers to choose Love Irish Food products.

March 25, 2019 Profiles and Interview

On 23 June 2016, just over 1,000 days ago the UK voted to leave the EU with its Brexit vote. With 8 days remaining to Brexit there remains the unknown of whether we face a cliff-edge Brexit or a soft Brexit. Either way industry and consumer confidence has been hit by the prospect. In this context great Irish food and drink brands which support many thousands of jobs nationally, need to be supported.

Love Irish Food will launch a national advertising campaign next week to remind shoppers to choose Love Irish Food products. The campaign will run from next Monday 25th March to 14th April. We remind shoppers that “…just because it seems local doesn’t mean that it’s actually produced here...” We ask them, “…know where it comes from. Choose Love Irish Food”. This national campaign will run on RTE Radio 1 at prime listenership periods of the day. You can listen here to the ad on the attached. We ask you to support our message through your social media messaging at this time.

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