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Menu terms like “artisanal”, “farmhouse” and “natural” now have to mean something.

May 15, 2015 Media

Chances are, you probably won’t know what those terms mean, other than the food will cost a couple of euro extra.

 

IF YOU’VE EATEN out or been food shopping any time in the last few years, you’ll have come across terms like “artisanal”, “farmhouse” and “natural”.

Chances are, you probably won’t know what those terms mean, other than the food will cost a couple of euro extra.

Now, however, there will be rules governing what can and can’t be called those specific terms.

The Food Safety Authority of Ireland (FSAI) yesterday published new guidance aimed at ensuring consumers are not misled by the use of marketing terms on foods.

The guidance follows a public consultation carried out by a working group and outlines the general legal requirements that food businesses must follow when using marketing terms on food like:

  • Artisan/Artisanal
  • Farmhouse
  • Traditional
  • Natural

The FSAI says that the guidance was needed to ensure that customers were not being misled.

So, what do the terms have to mean?

Artisan/Artisanal

To be called artisan or artisanal, food must have to be:

  • Made in limited quantities by skilled craftspeople
  • Not made by full mechanised processes
  • Made by a micro-enterprise (a business with fewer than 10 employees) at one location
  • Produced using local ingredients

Farmhouse

For farmhouse, the food must be:

  • Made on a farm
  • Made by a micro-enterprise
  • Made with local ingredients

This, however, will not extend to breads and bread mixes with rounded crusts, soup with coarse cut or chunky vegetables, paté and cheese produced on a farm.

Also, foods will not be allowed use “farmhouse-style” unless they use extra qualifiers.

Traditional

To use traditional, the food must be:

  • Made using a recipe that can be proved to be 30 years old

or

  • Have existed for more than 30 years, but mechanisation is allowed

Natural

Using this term will only be allowed if:

  • The food is “formed by nature and not significantly interfered with by man”
  • The ingredients and final food are additive-free

So, there.
Article courtesy of TheJournal.ie. Visit the link here for the original article.
http://www.thejournal.ie/artisanal-now-means-something-2103329-May2015/?utm_source=shortlink

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