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Love Irish Food and Exterion Media Launch Brand Development Award

September 2, 2014 Press Releases

€70,000 advertising campaign to be awarded to one Love Irish Food member brand

Love Irish Food has partnered with Exterion Media, the market leader in outdoor advertising in Ireland, to offer a Love Irish Food member a helping hand in promoting their brand to consumers.

The Love Irish Food Brand Development Award will see one Love Irish Food member brand receive €70,000 in advertising space. This space will be scheduled across Exterion Media’s retail six sheet portfolio, PurchasePoints® and across their premium digital network. The extensive out-of-home campaign will appear nationally for two weeks and includes print production and digital animation for broadcasting on Exterion Media’s digital network. Love Irish Food and Exterion Media will also work with the winning brand to plan the campaign and optimise their business objectives.

Kieran Rumley, Executive Director, Love Irish Food said; “Love Irish Food promotes and supports Irish manufactured food and drinks brands. This is especially the case for the small and medium sized brand producers who may not usually have the opportunity to engage with Irish consumers on a national level. Through this Brand Development Award we are providing one of our member brands with a once-in-a-lifetime opportunity to get their message to their target audience and help bring their brand to the next stage in development.

“The judging panel will be looking for the brand for whom the prize will deliver the greatest return. As the success of most brands is dependent on passion we would also like entrants to demonstrate the drive and passion they have for their brand in their entries and to show this with the addition of a 60 second video.”

From now until the closing date of Friday 10th October, Love Irish Food member brands can enter this business-changing competition.

To enter, Love Irish Food member brands must register at www.loveirishfood.ie by Friday 19th September 2014 and the closing date for completed submissions is Friday 10th October 2014. The judging panel comprises of Kieran Rumley Executive Director, Love Irish Food, Antoinette O’Callaghan, Marketing Manager, Exterion Media and Barry Dooley CEO Advertising Association of Ireland. A shortlist of competitors will then be interviewed by the judging panel with the winner announced on Monday 3rd November.

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