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Checkout: Irish brands hold their own in Checkout Top 100 Brands

September 5, 2018 Profiles and Interviews

Wednesday, 5 Sep 2018

Three Irish brand names make the top five of the latest edition of the Checkout Top 100 Brands, produced by Checkout magazine in association with Nielsen.

Brennans bread in third position, Avonmore in fourth and Tayto in fifth all make the top five, which Checkout said shows the level of loyalty that consumers have to Ireland’s biggest household names.

Coca-Cola continues to lead the Top 100, maintaining the number one position for the fourteenth year in a row. It is followed by Cadbury Dairy Milk.

Other Irish brands making headway in this year’s list include health-bar brand Fulfil, which climbs from 68th place in 2017 to 49th this year.

Crisp brand O’Donnells moves up 19 places from last year to 77th, while Keogh’s Crisps is one of three new entries to the rankings this year, joining the Top 100 in the 96th position.

The Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector, and in compiling the report, Nielsen measures the sales performance of over 6,500 brands from over 200 product classes.

Other brands achieving their best position to date include Ballygowan, Dairygold, Kinder, Hunky Dorys, Keeling’s, Aptamil, Glenisk, innocent, Lindt, Magnum, Monster, Brady Family, Pepsi, Flahavan’s, Fulfil, Cully & Sully, MiWadi, Panadol, Ben & Jerry’s, Cadbury Wispa, O’Donnell’s, Clonakilty, Green Isle, Keogh’s, Cushelle and Nature Valley.”

“The relative stability of the Top 100 Brands’ top-ten membership indicates that well-established and home-made brands are holding their own in the Irish market,” said the editor of Checkout magazine Maev Martin.

“Despite the continued rise of private label, and legislative changes in relation to packaging and the recent sugar tax, Ireland’s best-known and loved brands continue to innovate and thrive,” she added.

Claire Cullen, Head of Analytics at Nielsen Ireland, said the country’s strong economic performance, healthy labour market and positive consumer confidence has led to an easing of pressure on household budgets, boosting brand sales.

“Performing ahead of private label across all channels, exciting new opportunities are emerging, as shopper behaviour and needs change,” she said.

“To succeed in this dynamic market place, brands will need to listen to and address these changing consumer needs, in order to ensure continued growth into 2019,” she added.

Checkout Top 100 Brands 2018 – The Top 10

1. Coca-Cola

2. Cadbury Dairy Milk

3. Brennans

4. Avonmore

5. Tayto

6. Lucozade

7. 7UP

8. Extra

9. Jacobs

10. Red Bull

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