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The Currency: “Food nationalism” and “a leg up from Brexit”: is Irish food gaining from Covid-19 and border friction?

March 12, 2021 Profiles and Interview

The dual impact of the pandemic and Brexit has unleashed devastation across the domestic economy. One exception appears to be food manufacturing, where Irish brands could capitalise on changes in shopping habits into the future.

Of the countless crystal ball-gazing webinars held by business organisations since the onset of Covid-19, the one organised by Love Irish Food on Wednesday stood out for a simple reason: sheer optimism. A certain amount of cheerleading can be expected from an organisation dedicated to the promotion of Irish-made consumer foods. Yet the positive outlook sketched out for an audience of food manufacturers by Tánaiste and Minister for Business Leo Varakdar; Tesco Ireland commercial director Joe Manning; economist Jim Power; and David Berry of marketing consultancy Kantar Ireland was grounded in some convincing observations. They all agreed that Irish food…

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“Food nationalism” and “a leg up from Brexit”: is Irish food gaining from Covid-19 and border friction?

 

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