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Brand Development Award 2018 – Press Release

October 5, 2018 Press Releases

2018, Brand Development Award

Love Irish Food announces launch of 2018 Brand Development Awards marking €1million investment to date

August 2018: Love Irish Food, in partnership with Exterion Media are delighted to announce the launch of the 2018 Brand Development Award. To date, and including this years’ award investment, Love Irish Food will have invested a total of €1million in media and creative content to support Irish food brands – making it the biggest national food award in the Irish food industry.

The 2018 Brand Development Award, provides brands that carry the Love Irish Food logo with the opportunity to win €75,000 in advertising space, scheduled across Exterion Media’s retail portfolio and Retail digital network. The extensive out-of-home campaign will appear nationally for two weeks and includes print production and digital animation. Additionally, Owens DDB Advertising Agency will provide the winner with up to a €10,000 creative bursary to create and develop the Outdoor advertising campaign.

The award provides Love Irish Food member brands, who support over 15,000 jobs in the Irish food industry, with the chance to win a fully funded national advertising campaign from Exterion Media and with a runner up receiving a business to business featured profile in Checkout magazine. From artisan producers to global food players, Love Irish Food members play a vital role in helping Ireland’s food industry as it faces enormous economic challenges, in this Brexit period.

Exterion Media is a market leading company in Outdoor advertising in Ireland.  The company has pioneered the development of digital Out-of-Home in Ireland and delivers traditional and digital formats in the Retail environment.

As  part of the ongoing effort to get its brand message across to consumers, Love Irish Food, Exterion Media, Checkout Publications and Owens DDB Advertising have teamed up to offer Irish food and drink producer a big helping hand in promoting their brands to the Irish consumer. We are offering one Irish company a Brand Award of €70,000 in advertising space. This will be scheduled across Exterion Media’s Retail portfolio which includes traditional 6 sheets and digital screens. The Campaign will appear for a two week cycle (14 days) and includes print production and digital animation. In addition Owens DDB will provide a defined amount of strategic and creative content. The runner up in the competition will have their brand featured as part of a double page spread in Checkout magazine one of the most read publications by retail trade buyers.

Love Irish Food & Exterion Media will work with you to plan the optimum campaign for your brand given your business objectives. You will also be provided with up to €10,000 worth of creative development for the campaign, from Owens DDB Advertising.

Judging Panel

Antoinette O’Callaghan    Exterion Media

Kieran Rumley                    Love Irish Food

Barry Dooley                       Advertising Association of Ireland

A shortlist of competitors will be brought forward to be interviewed by the judging panel. The number of these companies is at the discretion of the judging panel. The judging panel comprises Kieran Rumley Executive Director, Love Irish Food; Antoinette O’Callaghan, Marketing Manager, Exterion Media and Barry Dooley CEO Advertising Association of Ireland.


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