Welcome to the Love Irish Food – ‘Green Ireland’ Podcast Series with host Conall O Móráin.
Love Irish Food is dedicated to sustainable and local Irish food and drinks brands. Supporting the many thousands of jobs and communities that depend on the Irish food industry. . In this series, we will be looking at topics effecting the Irish food industry, reaching from the shop local movement, funding, selling online, digital marketing and so much more. And we have exceptional Irish food talent lined up to give their tips, insights and knowledge. And all in a convenient30 minute size ‘bite’. Recorded in the Dublin South FM.
Episode 1 – “Green Planet” – Sustainability through the Support Local Movement with host Conall O Móráin.Welcome to the first episode of the Love Irish Food – ‘Green Ireland’ Podcast Series with host Conall O Móráin where speaks to guests Sian Young, Head of People and Planet, Britvic Ireland, Michael McCambridge, Owner, McCambridge Bread about their sustainability journey.
Episode 2 – “Selling Online with a Green Heart” – Digital Marketing and E-Commerce Platforms
In the second episode, Conall O Móráin speaks to guests Mary Sadlier, Owner, Coole Swan and Suzanne Walsh, Brand Manager Ireland, Flahavan’s about pivoting your business on-line.
Episode 3 – July “Green for Growth” – Investment and Growth in Ireland
– Release date 2/7/21
In the third episode, Conall O Móráin speaks to guests Alison Cowzer, Co-Founder, East Coast Bakehouse, Tom Gannon and Niall McGrath, Co-founders of Cali Cali Foods about traditional investment from banks v. new alternative methods of funding.
EPISODE 4 – August -“THE GREEN, GREEN GRASS OF HOME” – MAKING AN INTERNATIONAL BRAND FROM HOME
Release date 30/7/21
Love Irish Food is synonymous with local Irish brands from heritage brands like Flavahan’s, to iconic brands like Ballymaloe to home grown recent successes such as Rye River and East Coast Bakehouse. What communications strategies are best to build brand awareness and presence abroad?
In this fascinating episode, Conall O Morain speaks to Maxine Hyde who runs Ballymaloe Foods in Little Island, Cork. The company was established 30 years ago by her mother, Yasmin, the daughter of Myrtle Allen.
Tom Cronin and Peter Maguire from Rye River Brewing have gained more than 25 years’ experience working for drinks and food giants including Heineken, Molson Coors, Pernod Ricard (IDL), Nestle Ireland. Together, Tom Cronin and Peter Maguire and their team have not only created a hugely successful local brand in the domestic Irish market but established their brands worldwide.
EPISODE 5 – September – “What is Green? Irish Food Brands – What do they mean to us?” -Checkout Top 100 Brands 2021 Analysis – Release Date – 15/09/21
In the 5th episode of the Green Ireland Podcast Series, host, Conall O Morain explores the landscape of Irish food and drink brands in 2021 and is joined by Maev Martin, Editor of Checkout Magazine, Ireland’s leading B2B grocery retail trade magazine and Kieran Rumley, Executive Director, Love Irish Food, formerly marketing director at Batchelors.
In this episode, Kieran and Maev give an insight into what Irish brands have climbed the rankings and discover if Irish brands have unique characteristics that make them local.
Episode 6 – DIGITAL MARKETING – Talking to Irish audiences online.”
In this episode, we are given an insight into the learnings on digital marketing from Stephen Cramp who manages iconic Irish brand Club Orange and the Britvic Ireland portfolio. While we also learn some great tips from homegrown start-up Jo’s Absolute Nutrition about how Jo Davey launched online with little or no budget and and went on to build a very active audience.