1) Is the brand manufactured in the Republic Of Ireland?
This verifies the brand is made in the ROI and has a direct link to providing employment in the ROI.
A brand can only be classified as a Love Irish Food member brand when at least 80% of the brands ex factory value is created in the RoI.
Some brands may have some of their pack variants produced outside of the ROI for various reasons. Where a SKU i.e. a variant, flavour or pack size in the range is not produced in ROI that SKU cannot carry the LIF logo as there is no direct benefit by this product variant to generating or sustaining employment in ROI.
2) Primary Ingredients must be sourced from Ireland where possible.
Some ingredients for Irish Food and Drink Brands are not grown in Ireland e.g. we do not grow tea leaves, oranges, coffee beans, etc so these ingredients must be imported. A brand can still be eligible when its ingredients are imported as long as these ingredients cannot be sourced from ROI.
Some ingredients are only available seasonally in the ROI, or supplies may be limited and therefore it may be necessary to import replacement/additional supplies.
There must still be value added to the brand in the ROI through the manufacturing process and the addition of other raw materials, packaging, labour etc. It is these additional elements which help sustain employment for the direct employees of the company and to the many suppliers who also play an integral role in getting the finished product to the shelf in the grocery shop.
A Brand is eligible to join Love Irish Food only when both criteria are met.
Don’t forget that you could help retain up to 230,000 Irish jobs by putting two more Irish food or drink products into your trolley each week rather than opting for imports. Such a move would help generate €300 million a year for the economy!!