Britvic research over the years tells us that many shoppers are confused at times about what is truly Irish, so the Love Irish Food logo, which we proudly display on all our brands, tells consumers that this is an accredited Irish product. We believe in the power and credibility of the Love Irish Food logo. It certainly gives us an advantage with consumers who are motivated to buy brands that are manufactured in the Republic of Ireland. Kevin Donnelly is encouraging other companies to join Love Irish Food, not just for the logo and all that it stands for, but also for the support that is given, particularly to smaller companies that don’t have the resources that are available to bigger brand owners.
“The brand exposure that East Coast Bakehouse has gained through its Love Irish Food membership has been invaluable. When the business was in its infancy, membership gave us exposure to the market through the various Love Irish Food platforms, providing opportunities to gain product trial. Throughout Covid-19 and Brexit, Love Irish has been proactive in communicating news and providing solutions and training that have been extremely helpful as we all navigate the challenges introduced by these changes.”
“We have had nothing but a positive experience with Love Irish Food and that is because we actively engage with Kieran Rumley and his team to maximise the benefits of membership…. We have been a member since 2014, it helps us to convey our provenance as an Irish craft brewery in what remains a very clustered category. The logo helps us to promote ourselves as an authentic Irish brand, so it verifies who we are and where we are from…”
“It is wonderful to be part of a community that represents Irish food brands. This is so important to us in Ballymaloe Foods. We especially love being involved in the Love Irish Food Marquee at the Bloom Festival. We look forward to seeing the ways they continue to bring this community together.”
The Love Irish Food ethos and organisation aligns very well with our business, promoting Irish Food & Drink brands and local sourcing. Love Irish Food helps support family businesses like ours, who are committed to sourcing locally and keeping jobs in our small village communities. Now in its seventh generation, Flahavan’s employs 90 people full time in Kilmacthomas Co. Waterford and has been sourcing oats from local growers based within a 60 mile radius of our Mill for over 235 years.
“As Founder members of Love Irish Foods, we think it is high time for Irish food manufacturers to be recognized for their enormous contribution to the Irish economy. Follain has been creating wealth, both on a local and national level for the past 37 years. Locally by employing 38 people and nationally by paying corporation tax as well as PAYE for our employees.
Love Irish Food is the best and most genuine organization for the promotion of Irish companies and their products.”
“Our membership of Love Irish Food has had an extremely positive impact on our business,” says Michael McCambridge. “Being a member of the organisation further endorses our position with Irish consumers as an Irish family food manufacturer. It has also aligned us with other members of Love Irish Food, such as Ballymaloe, whose products are renowned for being part of a quality and healthy Irish breakfast offer.”
“We were happy to join Love Irish Food because of what they stand for – they showcase and promote products manufactured in Ireland to the Irish consumer. Being a member of Love Irish Food has been very helpful to the business.
We exhibited at Bloom for several years and it proved to be an excellent showcase for our products. It was also an opportunity to meet some of the major supermarket buyers, which was great exposure for Spice O’Life….”
“We really enjoy our association with Love Irish Food and we use the Love Irish Food logo in all of our packaging on Irish grown seasonal produce…….I love the concept of Love Irish Food……”
“Thanks to Love Irish Food for all the support, emails and follow throughs. I am glad we are members ….The atmosphere at the moment is tough and very isolating but we really feel very ‘’looked after’’ by you guys….someone cares and that is gold dust right now.”