Miwadi takes its name from Mineral Water Distributors company which
formed and launched the brand in 1927. Originally it was filled by
hand in Nassau Place and distributed by horse and cart. Miwadi is
still made in Dublin with production now based in a
state-of-the-art factory in Ballyfermot and the passion and pride
that go into producing this local gem remain the same.
Miwadi is now the number 1 squash brand in the Irish market,
appealing to families throughout the country with a wide portfolio
of flavours in both Regular and No Added Sugar varieties. All
products have been developed in Ireland and tested to ensure a
taste uniquely tailored to the local palate.
While the Miwadi brand is loved by all members of the family it
is especially linked to childhood. Nowhere is this more evident
than in the "It's not your Wadi, it's MiWadi" advertising campaign
which captures the carefree essence of an Irish childhood.
www.miwadi.ie
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