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Its distinctive juicy 'bits' and refreshing taste have made Club
Orange one of the best-loved soft drinks in Ireland for
generations.
Club Orange was the first orange fruit juice to arrive on the
market in the mid-Forties, created by Oliver Grace who ensured it
contained the distinctive 'bits' that it is now famous for. The
'Club' in Club Orange comes from the Kildare Street Gentleman's
Club, which commissioned C&C to create an orange drink bearing
its name - later abbreviated to 'Club'.
The brand has grown a lot since then and now has an extensive
product range including Orange, Lemon and Rock Shandy. Their
success is helped in no small part by Club's dedication to superior
product quality.
Club's most recent marketing campaign targets a new generation of
Club Orange drinkers. Playing on Club's uniquely Irish heritage and
its 'bits', the campaign shows how 'Some Bits are Crucial' and the
comic consequences when they are absent.
www.somebitsarecrucial.ie
www.club.ie
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