Cadbury first made the crumbliest flakiest chocolate in the 1920s.
Flake was developed almost by accident by an employee - and exactly
how it is made remains one of Cadbury's best kept secrets today!
Just like a snowflake, no two Flakes are exactly the same.
Flake 99, a shorter Flake, was made especially for the ice cream
trade in the 1930s and there are many tales of how and why it
became known as Flake 99!
Flake is made from pure crumb chocolate and its unique ripples and
curls mean that only Flake can crumble into thousands of tiny
flakes, filling your mouth with Flake's intense & indulgent
chocolate taste.
At Cadbury in Coolock we make Flake for the Irish, UK and Middle
Eastern markets. Many millions of bars are made each year. Yum!
Flake is sensual, carefree, soulful, delicate, alluring and
mysterious. Flake advertising throughout the years is almost as
iconic as the product itself.
A Cadbury Flake moment remains one of the most unique, indulgent
chocolate experiences.
http://www.cadbury.ie
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