The vision of Love Irish Food is to help you to make informed choices about buying Irish manufactured food and drinks brands. We hope to achieve this through a public awareness campaign which it is hoped will help make shoppers aware of the positive consequences of buying Irish food and drink brands, and ultimately lead to a change in behaviour and buying patterns.

Did you know that if just one third of households in Ireland (that’s 400,000) spent an average of €1.67 more on an Irish item each week for a year we would generate €35 million for the Irish economy!

Ultimately we are asking people to consider buying just one more Irish brand in their grocery shop, as this one more will make all the difference in terms of helping to create a sustainable environment for food and drink manufacturing in Ireland. Go on, make a difference!