What is Love Irish Food?
Love Irish Food is the new initiative under which the Irish Food
and Drink Industry have come together to promote Irish Food and
Drink Brands.
The Love Irish Food campaign and logo is intended to be a powerful
and positive signpost by which shoppers can identify Irish
manufactured food and drink brands.
Our symbol assures consumers of the Irish credentials of
participating member brands as a result of strict membership
criteria which ensures that over 80% of the brand is manufactured
in the Republic Of Ireland.
Who is involved in Love Irish Food?
Some of Ireland's best known and most loved food and
drinks brands are included in this initiative and other brands will
join as the campaign gains momentum. Click here to see all the brands
involved.
How did the Love Irish Food initiative come
about?
The participating member brands made the decision to commit to
this industry initiative with the single minded ambition of
promoting Irish food and drink brands to consumers. This will be
achieved through the distinct Love Irish Food logo that will have a
presence on-pack and in point of sale in the retail environment to
assist consumers identify Irish manufactured products from imported
alternatives.
What is the difference between the Love Irish Food
symbol and other Irish symbols?
Love Irish Food is dedicated specifically to Irish food
and drink brands. The symbol indicates that a food and drink
product is manufactured in the Republic of Ireland, using available
Irish ingredients. The symbol will provide reassurance to Irish
consumers seeking to purchase Irish products.
What are the exact criteria for participation and how do
brands qualify?
Love Irish Food has set out very strict criteria for
membership based on consumer expectations of what constitutes an
Irish brand.
- A brand qualifies to become a member of Love Irish Food (LIF)
if they manufacture in ROI (minimum of 80% of the brand must be
made in ROI)
- They must use ingredients were possible from ROI. In cases
where Ireland simply does not grow the ingredients (tealeaves or
cocoa beans), the member brand must be primarily derived from Irish
manufacturing processes
- Retailer own label brands are excluded from membership
How can the public get involved?
We are encouraging shoppers to reconnect with these much-loved
brands under our campaign slogan "One more makes all the
difference" whereby you are encouraged to purchase just one more
Irish brand in your weekly shopping. Our information campaign is
aimed at reminding consumers of the heritage and quality of these
trusted Irish brands. We will also be offering fantastic in-store
promotions across retailers nationwide.
How can I get more information?
Email : info@loveirishfoods.ie
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