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Club

Club’s distinctive juicy ‘bits’ and refreshing taste have made Club Orange one of the best-loved soft drinks in Ireland for generations. The refreshing soft drink, which is manufactured in Dublin, is enjoyed by a very loyal Irish fan base both home and abroad and is proud to be part of the ‘Love Irish Food’ initiative.

Club Orange has been bringing its real fruit bits to Irish families since 1945. The name ‘Club’ comes from the Kildare Street Gentleman’s Club, which commissioned C&C to create an orange drink bearing its name.  Its great taste and fun personality have ensured that Club remains a firm favourite with Irish households to this day as the no. 1 citrus soft drink with 66% market share (Source: AC Nielsen Scantrack Value MAT to end Oct ’11), and it was ranked this year as no. 16 in the Checkout Top 100 brands publication.

Club Orange’s most recent marketing campaign, The Best Bits in the World, targets a new generation of Club Orange drinkers, playing on its real fruit ‘bits’. The ad, which was released digitally in June, was recently ranked the no. 1 homegrown video ad of 2011 by YouTube. Club’s family also extends to include an array of flavours such as Lemon, Rock Shandy and the refreshing Diet Club Orange.

 

Check out the best bits of Club Orange at

www.youtube.com/cluborange

Irish Jobs: Britvic Ireland currently provides employment to approx 600 people.

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