Beliefs | Chairman statement |
Criteria | Organisation
Welcome to Love Irish Food
 Love Irish
Food is a new organisation established by almost 30 of Ireland's
leading food and drink manufacturers with the sole aim of promoting
Irish manufactured food and drink brands to consumers.
Many consumers are confused as to what constitutes an Irish brand.
Our goal is to raise awareness of what constitutes an Irish
product, and thereby help consumers make informed choices when
making a purchase.
We are undertaking an extensive public awareness campaign under
the theme "One more makes all the difference" to drive a change in
consumer thinking and buying patterns by demonstrating to consumers
the impact of adding one more Irish brand to their grocery
shopping.
Central to our campaign is a new logo that will symbolise what
Love Irish Food stands for. Irish consumers expect Irish brands to
be manufactured in Ireland using Irish ingredients, where possible.
The Love Irish Food logo is an absolute assurance to consumers that
the brand carrying this symbol adheres to this strict criteria and
is indeed, above all else, a truly Irish brand. Love Irish Food
also symbolises everything we have come to expect from our trusted
Irish brands - quality, values, heritage and value for money.
A considerable body of research shows that Irish consumers have a
strong sense of pride in Irish brands and have expressed a desire
to support Irish brands. Love Irish Food is seeking to harness this
commitment to create a sustainable environment for food and drink
manufacturing in Ireland.
The food and drinks industry plays a key role in the Irish economy
and I believe that it will have a central role to play in the
medium-term recovery prospects for the economy. It is Ireland's
largest indigenous industry, and is responsible for the direct and
indirect employment of over 230,000 workers and must be given as
much support as possible.
The Love Irish Food campaign looks forward to playing its part in
safeguarding the future of this vital industry.
Jim Power
Chairman, Love Irish Food
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