The vision of Love Irish Food is to help shoppers make informed
choices about buying Irish manufactured food and drinks brands. We
hope to achieve this through a public awareness campaign which it
is hoped will help make shoppers aware of the positive consequences
of buying Irish food and drink brands, and ultimately lead to a
change in behaviour and buying patterns.
In short we are asking people to consider buying just one more
Irish brand in their grocery shop, as this one more will make all
the difference in terms of helping to create a sustainable
environment for food and drink manufacturing in Ireland.  |