It's simple, buying more Irish made products helps Irish businesses
survive and protects Irish jobs. That's something that we can all
be proud of and all make a real difference to.
Last year, a group of Irish brands making everything from
porridge to orange squash came together to set up a new
organisation called Love Irish Food. You've made it this far to the
website so we want to tell you a little bit more about who we are,
what are goals are and how you can protect Irish jobs with simple
choices.
The vision of Love Irish Food is to help you make informed
choices about buying Irish manufactured food and drinks. Our
overall aim is to safeguard the future of food and drink
manufacturing in Ireland.
It's hard to imagine it while pushing your trolley round the
supermarket but behind every Irish product on the shelves is a real
home-grown story about people working from farm to factory to
supermarket floor to bring you your great quality Irish product.
And it's those people that we want you to think about and
hopefully, together, we can make a real difference to their
livelihoods.
Our research shows that Irish shoppers are unsure as to what
constitutes a truly Irish brand.
As such, Love Irish Food has developed a new logo which will
help reduce any confusion, as to what constitutes an "Irish brand".
The new Love Irish Food logo is aimed to let shoppers know that a
brand is truly an Irish brand which adheres to the strict criteria
of the Love Irish Food organisation, by guaranteeing that the
product is manufactured in the REPUBLIC OF IRELAND and importantly
that the brand uses ingredients from Ireland where these are
available.
Take your chocolate bar for example. Now, the cocoa can't
be grown in Cavan, but the milk used can certainly be made in
Kerry! So look out for the new Love Irish Food logo on your next
trip to the shops and buy Irish!
As the campaign unfolds we aim to ensure that as many eligible
brands as possible come on board and to help you make a difference
not only to Irish producers, manufacturers and businesses but to
your wallet - we'll be offering a number of price promotions over
the coming weeks and months in store.
Ultimately we are asking people to consider buying just one more
Irish brand in their grocery shop, as this one more will make all
the difference in terms of helping to create a sustainable
environment for food and drink manufacturing in Ireland. |